With one of the most liberalized telecommunications markets in in the region, and more than one mobile phone per person, Botswana is a showcase for the value proposition offered by the 3-2-1 Service. People in Botswana have free access to content on Health, Agriculture, Environment, and WASH in two national languages: English and Setswana.
The Service in Botswana uses the “124” short code rather than “321.” Locally it is known as the “1-2-4 Service.”
The 1-2-4 Service launched in Botswana in November 2017.
Orange Botswana has been operating in the country since 1998 (originally as Vista Cellular). Mobile phone penetration in Botswana is nearly 70 percent of the population. Orange Botswana, has close to 1 million subscribers, and more than one-quarter of the market share.