Cambodia is the first country outside of Africa with the 3-2-1 Service.
Many simple phones in Cambodia do not support the Khmer language script. For this reason, the Web and IVR channels are particularly important. Through these channels, Cambodians have free access to Khmer language content on Birth Spacing, Safe Abortion, Weather, Currency Rates, Market Prices, plus a resource for numbers to call in an emergency.
The IVR and 321online Web channels launched in May of 2016.
Cellcard is a Cambodian-owned and operated telecommunications company with millions of subscribers who will benefit from free airtime and data for the 3-2-1 Service.
Mobile phone penetration in Cambodia is about 55 percent of the population. Cellcard has more than 4 million subscribers, and more than 15 percent of the market share.
The company emphasizes Corporate Social Responsibility (CSR) through support for education, entrepreneurship and technology.
Partners in Cambodia
For more information on the 3-2-1 Service in Cambodia contact:
Country Manager, Cambodia