Cambodia is the first country outside of Africa with the 3-2-1 Service.
Many simple phones in Cambodia do not support the Khmer language script. For this reason, the Web and IVR channels are particularly important. Through these channels, Cambodians have free access to Khmer language content on Birth Spacing, Safe Abortion, Weather, Currency Rates, Market Prices, plus a resource for numbers to call in an emergency.
The 3-2-1 Service launched in Cambodia in June 2016.
Cellcard is a Cambodian-owned and operated telecommunications company with millions of subscribers who will benefit from free airtime and data for the 3-2-1 Service.
Mobile phone penetration in Cambodia is about 55 percent of the population. Cellcard has more than 4 million subscribers, and more than 15 percent of the market share.
The company emphasizes Corporate Social Responsibility (CSR) through support for education, entrepreneurship and technology.
Partners in Cambodia
Rather than providing SMS and USSD channels, in Cambodia, the 3-2-1 Service content is available on a 321online mobile website, optimized for low-end feature phones. Cellcard provides free, zero-rated, access to this site to its subscribers.
Many mobile phones in Cambodia can’t send or receive an SMS or USSD message in the Khmer script. And according to a report by The Asia Foundation, most Cambodians do not know how to type in Khmer on a basic phone keypad.