The 3-2-1 Service began in Madagascar — in March 2010 — to address a shortage of timely, actionable information on health and other development topics.
Because of its head start, the 3-2-1 Service in Madagascar has more than 500 messages — the greatest number of any country, and the widest range of topics, including: Gender, Health, Family Planning, Agriculture, Financial Literacy and Microfinance, Land Tenure, WASH (water, sanitation, and hygiene ), and Emergency Information.
Currently there are more than 300 messages in Malagasy, all curated through content committees and approved by the Government of Madagascar.
Healthy nutrition for breastfeeding women
(Malagasy with English subtitles)
[F]emale users in particular felt the service had helped them understand issues around women’s rights and related topics, and they had been able to apply this knowledge to their lives and share it with their husbands and children.
The IVR, SMS, and USSD channels average more than 150, 000 unique users who make 900, 000 information requests each month.
As the operator with largest mobile phone coverage in the country, Airtel Madagascar provides an impressive reach for the 3-2-1 Service. The partnership with HNI has proven to be “good for business.”
Airtel is very proud to offer the 3-2-1 Service in Madagascar because the information on the Service changes lives. By providing free, trusted information on Health, Gender Rights, and many other topics, we support our subscribers while building their capacity to join the mobile economy.
–Maixent Bekangba, Director Airtel Madagascar
Partners in Madagascar
Selected 3-2-1 Service content is available on a 321online mobile website, optimized for low-end feature phones. Airtel Madagascar provides free, zero-rated, access to this site to its subscribers to promote the service.