Malawi is the second country, after Madagascar, to launch the 3-2-1 Service. Replicating a successful model in a new country helped in many ways — the lessons learned, the proven value proposition. Still, the results exceeded our expectations.
Malawians have free access to Chichewa language content on Agriculture, Gender Equality, Health, Nutrition, and Weather.
The 3-2-1 Service launched in Malawi in October 2014.
This is information which the simple Malawian would have otherwise gotten after meetings with farming advisors, health advisors or other NGOs who do not visit them frequently. All in all, the 3-2-1 Service is helping to improve lives.
–Tione Kafumbu, Marketing Executive Airtel Malawi
Mobile phone penetration in Malawi is nearly 25 percent of the population. Airtel Malawi has 3.7 million subscribers, and roughly 55 percent of the market share.
The company also has a strong Corporate Social Responsibility program to ensure that as the company grows, so do the communities it supports.